A chain is only as strong as its weakest link and the sound of any Stereo or Home Cinema system can quite easily be impaired by choosing the wrong cables. It isn't fantasy, it is fact - the difference between bog standard cables and good quality premium branded cables is very easy to demonstrate.

This isn't so surprising when you consider that 'off the shelf' cabling is often manufactured in the far east, using the cheapest possible materials (e.g.low-grade copper) and ultra high-speed soldering. Premium, branded cables, use much higher quantities of ultra-pure copper, heavy duty gold plated plugs, with much better soldering. As a result, the difference in performance is night-and-day - anyone can hear it!

And when it comes to cabling, no one is bigger than QED. They introduced the concept of cables being serious Hi-Fi components over 35 years ago and they are still at the forefront of the cables market. We've put together a variety of QED cable packs, based on 22 years experience of what most customers need in their systems. Each Creative Audio cable pack sounds superb and (thanks to our bulk-buying) offers outstanding value for money.