Who are you going to trust?

Buying expensive items over the internet can be a risky business – everything is just fine, until………it all goes wrong!  And when it does go wrong, it goes wrong BIGTIME.

Not surprising really when you think about it, after all, consumers like you and I, hand over large amounts of money to a total stranger, who (by his own admission) works at low profit margins, to cut his prices to the bone.  I mean, what do we expect?!  If you were in business, making say £50 profit on a £750 sale, how much time and effort do you think you’d be prepared to put into sorting out problems?  To many web merchants, the definition of service is ‘loss of profit’ – something to be avoided like the plague.  Let’s face it, most of these guys don’t have a shop, let alone a workshop!  Many of them don’t even have a manned telephone line (too expensive!).  So, if a customer faces a problem, he often has to face it in virtual isolation; he can’t make a complaint in person, he can’t talk to a real human being on the phone – his only communication with the company concerned, has to be via e-mail messages.  And guess how quickly those are answered! 

The simple fact of the matter is that when an organisation cuts its costs to hit a discount price, the first expensive ‘luxury’ to go out of the window is SERVICE.  Trouble is, that by the time the poor customer comes to realise this, it’s too late – his money has gone and he can repent at his leisure. 

Obviously, the sensible thing to do, is not get involved with faceless web merchants in the first place – buy all your Hi-Fi from Creative Audio instead! 

We are different – VERY different.  Even though we do a vast amount of web trade, it is not our core business.  This means that we are not totally dependent on low margin sales, so we can comfortably fund the most important part of the business – OUR SERVICE TO YOU! 

Here’s a brief summary of the benefits our customers enjoy.

	Our web prices are amongst the very lowest around, BUT you still get our full warranty support (normally 2 years).
	We are an authorised dealer for all our products – we do not sell grey imports (try getting them serviced!)
	We have been trading for 15 years – we’re not going to disappear overnight, with your money.
	We are a real shop, with real (not virtual) premises, manned by enthusiastic, handsome (in low light conditions) staff, who actually care about what they do for a living.
	When we’re open, we answer the phone within a few rings; when we’re closed, we answer our e-mails within a few hours (they come to our houses, so there’s no escape!).
	We offer unlimited telephone and e-mail support - we don’t use premium cost lines.
	We supply our famous “Janet And John” Quick Start Guides free with many products.
	We have a highly specialist on-site workshop that can quickly deal with most service issues.
	95% of our repairs are turned round in three DAYS (not months!).
	We can uplift returns from your house and get them back to the shop within 24 hrs, for just £10.
	And Finally...
	We don’t use one of those bloody awful automated telephone answering systems.

How many other dealers can honestly say that they offer this degree of commitment to their customers?  From our point of view, it is simply good business sense – it’s an investment in YOU, our walking adverts.

However, we like to go one step further, because even though we think our service is absolutely second to none, we still offer you a genuine price promise;

If you find any of our web products at a lower price elsewhere, at the time of buying, we will look at the individual prevailing circumstances and, provided (as Basil Fawlty would say) that we don’t think you’re trying to rip the shirt off our back, we’ll do our best to come up with an equal offer.

What more can I say?

01743 236055

sales@creative-audio.co.uk